Jenna Hunter
FAS 218
Visual Merchandising
Capstone Store Creation Project
Double Denim
Our Mission
Double Denim’s mission is to share the love of denim and customization by blending the two worlds together to create wearable art for women as well as men, and anyone in between. We encourage creativity by designing our own works as well as featuring works of those who wish to have their denim art sold in store, so every customer can feel unique in their own personal styles.
Store Playlist
Stream On Spotify Below
Cover designed by Jenna Hunter
Store Moodboards
In Order: Brand Profile, Customer Profile, Merchandise Profile
Store Design Pt. 1
In Order: Store Layout, Wall Design/Planogram, Atmospherics
Store Design Pt. 2
In Order: Store Front Design, Lighting Set-up, Signage (Policy, Regular Price, Sale Price, Promotional, Directional)
In-Store Event
In Order: Instagram Event Ad Post, Instagram Event Ad Story Post, Double Denim Instagram Logo, Post on Instagram Template
Promotional Theme
In Order: Window Concept, Editorial Space
